Introvert’s guide to user research

Maria Leonova

interaction designer red hat czech

September 24, 2016. UXcamp.NL

Talk OUTLINE

 

1.  introverts and how they function

2. being a designer - introvert: graphic and UI / UX

3. user interviews

4. Int Int tips: introverts and interviews; job interview advice

5. Combine: user interviews + job interviews + introverts

6. relax

7. Questions?

introverts: who are they?

who came up with the concept?

popularizing the concept

Familiar? Want to know for sure?

take a test (i did)

society and pressure growing up

what's wrong with me?

nothing!

1/3 to 1/2 of population are introverted (psychology today)

famous introverts

http://www.huffingtonpost.com

slightly introverted countries

slightly introverted countries.
yes really!

Graphic design and it's perks

graphic -> UI

  • why
  • how
  • team and what we do

User interviews

  • how
  • why
  • tips

 

+ sociology, psychology, journalism

User interview tips

Michael Margolis User Researcher. UX Research Partner at Google Ventures.

1. Get into character

2. Smile

3. Be fascinated

4. Be neutral and encouraging

5. Don’t judge or dismiss

6. Build an arc

7. Ask WWWWWH questions

8. Ask follow-up questions

 

9. When in doubt, clarify

10. Answer questions with questions

11. Keep it personal and concrete

12. Watch the time

13. Don’t pitch

14. Shut up and listen

15. Watch facial expressions, body language,
and tone (yours and theirs)

16. Practice!

 

http://bit.ly/uitips

My personal favorite

  1.  Introduce myself and why I’m here
  2.  Set expectation for interview length
  3.  Let them know they are in control (if you don’t want to  answer the question - don’t)
  4.  Get permission to record
  5.  End early

Why i use bjn:

  • interview
  • testing

Advantages and disadvantages of online interviews

  • saves a lot of money on travelling
  • easy recording
  • screen sharing
  • when sharing person can't see my face
  • no need to take notes
  • technical problems
  • distractions
  • harder to get non-verbal signals
  • choosing a right person to interview
  • types of people
  • how to get a person talking: be ready with a list of questions; possibly screen before the interview
  • get the motivated ones

enter introvert

Job interview advice and what can we learn

If you're an introvert, you're probably never going to enjoy interviews, but you certainly won't be able to avoid them either.

well here's your problem!

thanks, brain..

Tips from JI advice

  • Practice, practice, practice

monster.com, Peter Vogt

Tips from JI advice

  • Practice, practice, practice
  • Research like mad

monster.com, Peter Vogt

Tips from JI advice

  • Practice, practice, practice
  • Research like mad
  • Minimize potential surprises
    • gear up for small talk
    • literally know where you are going
    • bring notes

monster.com, Peter Vogt

Combine all that

introvert specific part

  • Once you start it most certainly will be OK!

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  • remind yourself it's ok to be introverted

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  • remind yourself it's ok to be introverted

  • to get a person talking start with yourself

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  • remind yourself it's ok to be introverted

  • to get a person talking start with yourself

  • use laddering technique

  •  
  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  • remind yourself it's ok to be introverted

  • to get a person talking start with yourself

  • use laddering technique

  • don't be afraid to keep talking

  •  

  • Once you start it most certainly will be OK!

  • jump in with enthusiasm

  • prepare! prepare! prepare!

  • remind yourself it's ok to be introverted

  • to get a person talking start with yourself

  • use laddering technique

  • don't be afraid to keep talking

  • use the video to take notes after!

important: after the interview

unwind

  • create something

  • shop alone

  • socialize with someone comfortable

  • take a long drive / ride

  • avoid people for a while

UNWIND

  • read or write

  • entertain yourself

  • take up a single person exercise (yoga)

  • listen to music (even with ppl around)

  • clean the house

UNWIND (part 2)

it does get easier

thank you!

questions?

Dynamic: Introvert's guide to user research

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